1.2 Marketing & Sales for Growth
What. Ensuring that the right products communicated and available to the market place at the right time.
Why. To provide what the market needs and drive sales growth.
To create a marketing plan to drive the growth of the business. Additionally, with the ability to design a digital marketing plan that would include online marketing, email marketing and social media.
Providers
To provide the tools and techniques required to develop new business. Addresses ways to maximize the businessﾒ profitability by fostering relationships with potential customers and key decision makers in the market.
ProvidersTo develop a team engaged with customers collaboratively adding value and using business intelligence to drive improved performance. By supporting BS11000 (Relationship Excellence in SC21) this module builds an approach to gather information, work with partners and support customers even if no regular direct contact can be made.
ProvidersThis module covers the skills and knowledge required by an individual to be able to identify the major cost components of either products or processes, the basic relationship of these to customer benefit, and use this to help minimise waste (defined as anything not delivering value as defined by the customer).
ProvidersThis course will give beneficiaries the confidence to produce written documents which win work or gain approval for business propositions. It will give beneficiaries a structured process to use when writing whole proposals and individual responses within a larger tender document.
ProvidersTo provide a working process of developing an International strategy, ensuring the plans, pitfalls and plusses are captured. Provide links to the government's key strategies (Access to Export) and any others (e.g. foreign policy), and builds plans, resolutions and processes to ensure a smooth road is travelled.
Providers